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Presidential Election: Twitter’s Historic Reaction

1 minute
Greg Brey

Mitt Romney vs. Barack Obama received the much deserved attention from social media, especially on Twitter.  The latest election was one of the first where social media was used as an avenue for targeting voters.

 

By now many of us have heard the records President Obama set on Twitter on election night, but what does it all mean?  Social media is booming, and it was proven during Election Day.  The infographic below puts President Obama’s Twitter record and the mass amount of election tweets into perspective.

 

Infographic of Twitter data during 2012 election

 

Stunning, right!?  Twitter is not the only social media site to see a boom in activity during Election Day.  Whether you sided with Romney, Obama or another candidate, these social media statistics are worth paying attention to.  Imagine the possible impact a worldwide event could have on social networks (if promoted properly). With Twitter becoming more popular, check out our social media management levels.

 

Did you engage in election conversation via social media? Please comment with your thoughts! 

 

References:

engineering.twitter.com

https://twitter.com/BarackObama/status/266031293945503744/photo/1

sfgate.com

seecove.com